The Noah Benardout Foundation has been created to end the tragedies that result from Driving Under the Inﬂuence (DUI). We advocate robust awareness with strategic planning to engage a generation through music and education. Our goal is to bring an end to these fatalities which are 100% preventable. We have partnered with The California Highway Patrol, Los Angeles Police Department, Mothers Against Drunk Driving and the National Highway Trafﬁc Safety Administration among others, for rapid traction through the media ecosystem.
Anchoring to an annual star-studded beneﬁt concert, the Foundation will curate and organize events, engage in dynamic marketing, and participate in targeted educational outreach speciﬁcally designed to bring critical information and statistics of DUI to communities of students and new drivers in the State of California. Our goal is to strategically embed principles with consciously timed visual and visceral awareness, through the advocacy of popular artists, social media and innovative brand integration that will conclusively put an end to DUI fatalities which are undeniably 100% preventable.
The introduction of the Foundation’s S.A.D. program (Students Against DUI) will be intentionally directed at school communities, with a durable schedule of seminars conveying clear and present dangers to students, teachers and parents for a renewed effort toward culpability. The program will robustly present rewards for activism through music scholarships.